Yona New York designs sophisticated, luxury fashion apparel with inclusive sizing for the majority of American women, sizes 8 -24.
Inspired by the fashion capital of the world, Yona New York is designed in New York City. Fashion designer Yona Love saw the lack of available fashion options for women in her size. As a successful business woman she had a need to look fashionable, but she also wanted to feel comfortable throughout the day.
Frustrated by the limited selection, Yona decided to create clothing for herself, using her background at New York’s Fashion Institute of Technology. People quickly began to take notice of Yona’s outfits. They would ask where she bought her wardrobe. That made her realize that other women like her could benefit from her designs. She therefore started Yona New York.
Yona chooses the best fabrics to leverage the natural beauty of a woman’s curves. They must feel amazing and move with you. The idea is to work with you all day and into the night while still looking fabulous. Designed with comfort and style in mind Yona envisions staple pieces that feel fresh and new, but which are also timeless and classic. Yona believes that all women deserve to be draped in luxurious fabrics and in chic designs. Yona New York wants to help women feel worthy of high fashion, to look and feel their best.